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AYODEJI EKUNDAYO

Senior User Experience Designer at Northwestern Mutual

Service & Interaction Designer

UX Designer & Researcher

Photographer

Recent Projects

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I spearheaded the development of a highly efficient app and web app that establishes the estate planning process for Northwestern Mutual clients. By conducting rigorous user research and interviews, and employing a human-centered design approach, I created an intuitive onboarding experience that guides clients seamlessly through complex decisions. This solution empowers clients to take proactive steps toward securing their future, either independently or with expert guidance. By streamlining the process and reducing friction, we've significantly enhanced the overall client experience and helped establish Northwestern Mutual as a leader in digital estate planning.

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I helped enhance the instructor experience on the Packback platform by designing a transparent, practical, and highly effective system. By introducing a range of innovative solutions, I enabled instructors to easily identify and encourage productive discussions while also notifying them when their intervention is necessary. This enhancement has greatly improved the overall learning experience for both students and instructors.

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I led the design and development of a transformative digital platform that significantly improved the employee experience at Northwestern Mutual. This initiative enhanced visibility and accessibility for both remote and on-campus employees, fostering a more connected and engaged workforce. I also collaborated with a diverse team of product managers, developers, and content managers to create high-quality video and audio content, including TEDx-style talks and podcasts. This content not only enriched the employee experience but also positioned Northwestern Mutual as a thought leader in the industry.

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Embark on a unique and interactive journey with The Game of Life, where you are in control of your financial destiny. This game empowers players to become proficient in the essentials of life insurance, budgeting, and retirement planning. Inspired by the timeless Oregon Trail board game, The Game of Life transforms the process of learning about long-term planning and financial security into an enjoyable and immersive experience.

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